# The Brand

***Who is Cha Cha Vans? What do we stand for? Where do we fit in this world?***

Cha Cha Vans is an experiential lifestyle brand embodying the ethos of exploration while challenging notions of what life *'should be.'*

![](https://1381100626-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIBlOhmPjFrUgQ18QYY5O%2Fuploads%2FMbHWvZrrYJ8NADVmddTw%2Fsecondary%20logo.jpeg?alt=media\&token=84cd6d53-38dc-4d8a-a87d-99009c1672ea)

### **Core Value**

We believe the exploration of new frontiers is the road to self-sovereignty.

### **The Vision**

A community of digital nomads bringing ‘vanlife’ to the metaverse.

### **Tagline**

*Cha Cha Real Smooth.*